Diversity Pledge of BMW of North America

Respect for the individual is at the core of our business strategy. It is evident in product attributes, such as safety, environmental sensitivity and performance, as well as in our commitment to exemplary customer service. It is apparent in the support we provide to our retail network in programs we have developed to help them train their employees and support their customers. Inherent in this respect for the individual is our commitment to diversity, in all its dimensions, as it relates to our customers; our employees; our retail network and with our business partners. We value and encourage diversity in all aspects of our operations, with zero tolerance for discrimination, harassment or cultural insensitivity. By embracing diversity, we are harnessing a competitive asset and enriching all the constituencies we serve.

BMW of North America, LLC. Diversity Pledge printable version PDF (16k)

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